Even though most people think that data-driven marketing is based on numbers, the focus is often misconstrued. Data-driven marketing uses data to study what makes people connect. It uses patterns to reveal to marketers the insights required to get customers to act. Data-driven marketing is changing the way digital marketers think about people. With […]
Did you know that freelancers are predicted to become the majority of the U.S. workforce within the next decade? In fact, over 50% of millennials are already working as freelancers. So, it’s no surprise that when searching for the next project, the struggle is real. Many freelancers describe their work life as “feast or famine,” […]
KPIs (key performance indicators) show you just how well your SEO campaigns are working. For instance, if you’re enjoying a boost in your domain authority, you’ll know that your SEO strategy works well. If your time on site increases, your content is on the right track. Essentially, your KPIs help determine what’s working and what […]
Influencer marketing is valuable when it comes to your overall marketing strategy. Facebook and Twitter influencers are highly sought after, but recently, YouTube influencer marketing is taking the spotlight. It’s really no surprise. YouTube is the second largest search engine with more than a billion people using the social channel. In fact, YouTube gets 30 […]
Marketing is always evolving, and it’s changing now more than ever. As a result, modern marketers are constantly on the lookout for new trends and cutting edge strategies. Influencer marketing or blogger outreach has become one of the most cost-effective strategies for acquiring and retaining new customers in recent years. If you’re trying to raise […]
As the second half of 2017 approaches, it’s time to examine the digital marketing landscape for the rest of the year, and the trends you should pay attention to. SEO never stops evolving, and staying ahead is crucial to marketing success.
Crafting fresh content to fuel marketing efforts can certainly be challenging. Delivering timely posts to your audience is your aim, but what if you hit the creativity wall when it comes to content marketing ideas? After all, there are 82.7 million new posts published monthly, according to WordPress.com. Those posts generate 43.3 million new comments. […]
When a brand, business or blog makes tremendous ranking gains out of nowhere, it raises eyebrows. There are always SEO changes happening on page and off, but one distinct tactic continues to impact rankings; blogger outreach. Blogger outreach refers to recruiting influencers through various means. Though the best way to gather a loyal blogger following […]
Ranking well on Google is key to successful digital marketing. However, Google’s habit of regularly updating its algorithm makes it tough to follow exactly what’s needed to rank well. One common point of contention among site owners is the number of links needed to earn a good ranking. Though as anyone with significant digital marketing […]
What are the best practices to keep in mind when optimizing blog content for SEO? You’ve probably heard a lot of conflicting advice. In this article, we’ll go through on-page SEO best practices for optimizing blog content. This will guarantee that you are hedging your bets for on-page relevance. When combined with a strong outreach […]