To maximize influencer outreach efforts, it is essential to know how to find and engage with influencers. This stage in your influencer marketing strategy is vital to your campaign’s success. Did you know that the ROI on influencer marketing is $6.85 to every dollar invested?
When it comes to digital marketing, you need to reach out to people who can help promote your brand. In any successful content marketing campaign, many of these people should be influencers—usually bloggers who can spread awareness of your brand to a wider audience, and act as impartial third parties who endorse your content.
Influencer marketing is an absolute must for your digital marketing campaign. But which type of brand influencer is right for you and your brand? Marketers work in a fast paced online environment, and reaching their target audience can be challenging. Did you know that 42 percent of people online would actually pay to stop ad […]
Today’s consumers care less about advertisements and more about content. They’re not interested in what you can sell them, but rather content that informs and solves problems. As marketers, we’re actually ecstatic about this change. Content marketing costs us 62 percent less than traditional outbound ads, and generates three times as many leads.
The buzz around influencer marketing has transformed from trending marketing topic to brand mainstay. In fact, marketers see such potential in influencer outreach that they plan on increasing budgets up to 59 percent, according to a study by Tomoson. Marketers will also see an impressive ROI on their increased budgets. Brands are reporting a $6.50 […]
In our last blog post we talked at length about influencer marketing. It’s important to understand the concept because that’s exactly the end goal of blogger outreach. Blogger outreach programs by design build connections with “influencers” or people with large internet followings. In this case, large blog followings. These bloggers then promote your product on […]
Editorial calendars are the glue that holds any content marketing strategy together. They determine the content produced, who it’s for, and when it’s completed. Making sure to structure your calendar for success is vital to your online branding. That said, the foundation of a good calendar is learning how to incorporate outreach into your planning. […]
If we tell you our company is the best digital marketing company in the world, would you believe us? Probably not, even though we are. The bias is too obvious. However, if your favorite blogger told you that we’re the best digital marketers around you’re probably going to believe them.
Create a Social Listening Dashboard One of the most difficult jobs of a social media manager is curating excellent content, from industry news to funny images to inspirational photos. The best content will drive engagement, spurring fans on to comment, like, and share posts. However, finding such content isn’t always easy and it does take […]
I alluded to my usage of Spotify on a regular basis in my first post, and I think it’s time to take a further look. A workplace is full of distractions; that’s a given. We all deal with them because we have to. Whether it’s out of annoyance, or the desire to possess a degree of […]