12 May 2017
influencer marketing platform

A Comparison Guide to the Most Popular Influencer Marketing Platforms

Influencer marketing is one of the hottest ways to drive your content marketing strategy, and influencer marketing platforms are the key to success. The platforms allow companies to leverage key influencers that boost brand visibility while raising awareness about new products and services. The platforms also aim to make it easier for businesses to find […]

Continue Reading
14 Apr 2017
instagram influencer marketing

How to Use Instagram Influencer Marketing for your Business

Influencer marketing is an important part of your digital outreach strategy, but there’s no such thing as a one-size-fits-all solution. You have to make sure that your influencer marketing strategies are specific to the influencer’s medium of choice. Not all influencers excel at the same things. Take Instagram, for example—a massively powerful platform, but one […]

Continue Reading
07 Apr 2017
blogger outreach strategy

Everything You Need to Know about the Google Update Fred

Almost a month ago, Google sent shockwaves through the SEO world with another algorithm update. This time dubbing their changes “Google Fred.” Thus far we’ve seen Fred have a substantial impact on SEO. Any algorithm changes can drastically affect the SERPs, and Fred is keeping with that trend. Any business with an online presence needs […]

Continue Reading
03 Mar 2017
blogger outreach

10 Blogger Outreach Templates Proven to Work

When it comes to digital marketing, you need to reach out to people who can help promote your brand. In any successful content marketing campaign, many of these people should be influencers—usually bloggers who can spread awareness of your brand to a wider audience, and act as impartial third parties who endorse your content.

Continue Reading
17 Feb 2017

5 Types of Brand Influencers: Which One is Right for You?

Influencer marketing is an absolute must for your digital marketing campaign. But which type of brand influencer is right for you and your brand? Marketers work in a fast paced online environment, and reaching their target audience can be challenging. Did you know that 42 percent of people online would actually pay to stop ad […]

Continue Reading
17 Feb 2017

Influencers and Digital Marketing: How to Grow Your Audience

Today’s consumers care less about advertisements and more about content. They’re not interested in what you can sell them, but rather content that informs and solves problems. As marketers, we’re actually ecstatic about this change. Content marketing costs us 62 percent less than traditional outbound ads, and generates three times as many leads.

Continue Reading
10 Feb 2017
influencer outreach

Should You Automate Your Influencer Outreach?

The buzz around influencer marketing has transformed from trending marketing topic to brand mainstay. In fact, marketers see such potential in influencer outreach that they plan on increasing budgets up to 59 percent, according to a study by Tomoson. Marketers will also see an impressive ROI on their increased budgets. Brands are reporting a $6.50 […]

Continue Reading
03 Feb 2017
blogger outreach best practices

What are Blogger Outreach Best Practices for 2017?

In our last blog post we talked at length about influencer marketing. It’s important to understand the concept because that’s exactly the end goal of blogger outreach. Blogger outreach programs by design build connections with “influencers” or people with large internet followings. In this case, large blog followings. These bloggers then promote your product on […]

Continue Reading
23 Jan 2017
how long does it take for seo to work

How Long Does it Take to See Results from an SEO Strategy?

Every company that considers an SEO strategy always wants to know how long it takes to see results.  The answer, like most things in life, is complicated (it couldn’t be simple, could it!). Not only does this vary by website, but it also varies based on the keywords being targeted, the amount of links being [...]
Continue Reading