I remember when Google launched as a brand new search engine. The cornerstone of their algorithm was pagerank and they were revolutionary because they took site rankings beyond on-page criteria. At that time, blogging technology didn’t exist, social media sites didn’t exist, etc. Therefore, it made perfect sense to consider links as votes, which is […]
At first I thought that figuring out exactly waht Penguin was all about would be as simple as putting together a child’s puzzle. In the past, all I had to do was run a few reports, analyze the data, and the puzzle came together before my eyes.
To add to my previous post regarding Google utilizing analytics and other social metrics in their new Penguin algo, I also believe that human raters may have palyed a part in this algo. Google has publicly stated that they do use teams of human reviewers or raters:
I found this article by Daneil Deceuster from SEOmoz and found it quite thought-provoking.
While further analysing the Penguin update, I noticed that many of the sites that had low quality backlinks but did not get penalized are sites that have a social media presence. Not all of these sites had very active campaigns, but the simple fact of having a presence on social profiles seems to help.
In the last 6 months Google has sent out hundreds of thousands of notices regarding unnatural links. They have released new updates to their algorithms, adjusted old ones, and turned the world of SEO upside down. Businesses have been made and businesses have been broken.
Google’s Penguin update had a significant impact on many sites on the web. I thought I’d launch this blog with a discussion of some of the observations I’ve made regarding this massive Google algorithm update.
I get asked all the time what I think about this or that tool. The truth is I’ve been focused on my own tools and ways of doing things for too long. I figured it was time to go back to the drawing board, pretend to be an SEO newbie, and audit many of the […]
Pinterest Holiday Marketing Tips & Statistics
In this article we will discuss Pinterest marketing tips for this Holiday season.