Editorial calendars are the glue that holds any content marketing strategy together. They determine the content produced, who it’s for, and when it’s completed. Making sure to structure your calendar for success is vital to your online branding. That said, the foundation of a good calendar is learning how to incorporate outreach into your planning. […]
If we tell you our company is the best digital marketing company in the world, would you believe us? Probably not, even though we are. The bias is too obvious. However, if your favorite blogger told you that we’re the best digital marketers around you’re probably going to believe them.
Blogger outreach is a highly effective strategy you can’t afford to ignore in 2017. This marketing asset increases brand awareness, visibility, and influences the behaviors of your target markets. From growing your audience, to selling products and services, blogger outreach will enhance reach and rapport for B2C and B2B. In fact, 81 percent of people […]
Create a Social Listening Dashboard One of the most difficult jobs of a social media manager is curating excellent content, from industry news to funny images to inspirational photos. The best content will drive engagement, spurring fans on to comment, like, and share posts. However, finding such content isn’t always easy and it does take […]
I alluded to my usage of Spotify on a regular basis in my first post, and I think it’s time to take a further look. A workplace is full of distractions; that’s a given. We all deal with them because we have to. Whether it’s out of annoyance, or the desire to possess a degree of […]
Almost two years after their last update, Google has officially announced the Penguin 4.0 release slated to be the final upgrade in this series. They’re classifying this upgrade as becoming a part of their “core algorithm” and are pointing directly to its real-time operation as a part of a long overdue update to this final […]
Have you ever surfed on the web just to find out that someone posted content about you or your company with entirely inaccurate information that could actually hurt your reputation? With the growing popularity of digital media as well as social networks, and the masses of content that came with it over the last two […]
Google has not released major updates to Penguin and Panda since October 2014. Since then, there have been some minor refreshes, but many frustrated webmasters are still waiting for Google to recognize the hard work they have done to bring their sites up to standards. There is light at the end of the tunnel for […]
After Google announced that Penguin will shift to continuous updates, many are wondering if noticeable Penguin updates are a thing of the past. Here’s what Google told Barry Schwartz: That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to […]
The Commute The daily trip to the office is difficult for many reasons – be it the fatigue, or the early morning strain of holding your cup of coffee while finding your keys to lock the house. But something most people can agree upon is that the absolute worst part of getting to work […]