16 Dec 2014

Visual Customer Service in the Social Age

We all take in information in different ways.  Some of us can read instructions or have a process explained and understand perfectly.  Others need some kind of visual display.  For most people in the digital age, visual recognition is the primary mode of receiving information.  Naturally, your customer service platform should follow suit.

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08 Dec 2014
Be Your Own Boss

Infographic: Do You Have What It Takes To Be Your Own Boss?

With startups popping up left and right, it seems fair to also assume that there must be a respective increase in the number of self-employed entrepreneurs that were acting as their own “bosses”. However, studies in this year have shown that self-employment is actually down 5% from last year, and may decrease further.

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05 Dec 2014
audit panda

15 Reasons to Start the New Year with a Panda Audit

Would you leave the door to your house unlocked when you know you live in a dangerous neighborhood widely known for robberies?  Never, right? So why do so many marketers ignore the potential of a Panda penalty?  The Google Panda penalty police is on the loose, actively seeking out “offenders”, freely handing out Penalty cards […]

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01 Dec 2014

Streaming Loud and Clear: How to Boost Your Youtube Rankings

When comparing the various mediums of online consumption, Youtube videos take very large piece of the pie. Over 3 billion videos are watched every day, and make up a third of all online activity. It therefore comes as no surprise that Youtube is considered the #2 search engine in the world. This makes it an […]

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26 Nov 2014

The Marketer’s Relationship With Facebook: It’s Not Complicated

Introduction Why Advertising on Facebook is the Right Choice Goals and KPI’s: What Should They Be? What Types of Ads Should I Use? Getting to Know Your Audience Specific Interest Targeting Using INterest Targeting to Segment Your Reach Hidden Interests Mashing Up Your Targeting Options Creating Your Ads – Grab, Intrigue, and Convince The Anatomy […]

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24 Nov 2014
Mobile Security

Mobile Security Infestation

Like every invention and innovation that makes our lives easier, smartphone apps always come with caveats. Sometimes they cost too much; other times, they exhibit addictive qualities that make it harder to stop using them. But lately, one of the most significant issues facing smartphone users that love a good app, particularly those with Android […]

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21 Nov 2014

PPC Management Driving You Mad? These Adwords Scripts Save Hours!

What Are AdWords Scripts? AdWords scripts are an extremely powerful tool in Google AdWords. They have the capability to do most of, if not everything, a PPC a manager can do and it does these tasks almost instantly. They can gather specific data from the largest of accounts in seconds, restructure an entire account with its campaigns, […]

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19 Nov 2014
Titles for Blog Posts

This Secret will Earn you 10X more Blog Traffic.

Which would you read? Zach Wahls Speaks About Family Two Lesbians Raised a Baby and This is What They Got Guess which performed better? The first title got 1 million views on Upworthy, while the 2nd one had 17 million views.  From being fantastical, to generating curiosity, to creating a human connection with your human […]

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17 Nov 2014

How to Become a Google Analytics Superhero

If you’ve ever run a Google Adwords campaign, chances are you used Google Analytics in harmony with your ads, to keep track of conversions, your sales funnels, and keyword ROI. Setting out on an adwords campaign without tracking your analytics is like throwing bundles of money into a dark room and hoping someone in there […]

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