If you are interested in ranking in Google, you have probably noticed how powerfully Google favors brands. In a study I published last year on Moz, I share my findings where I analyzed over 100 keywords, and discovered that a large majority of the top 10 spots were occupied by massive brands with high domain […]
There are over 79 million of them. 27% of them are self-employed. And by 2030, they will make up 50% of the workforce. There are many names for the generation that is about to take over America’s economic, technological, and creative future: Generation Y, Generation Smartphone, the 9/11 Generation. Most commonly, though, we just identify […]
Introduction What’s to Come Penguin-Safe Practices After Recovering from a Penalty Link building Protocol Under the New Update Why Content is King
Starting an AdWords Campaign may seem like a daunting task as a whole, but by following this guide, which breaks down the process step by step, you’ll have your own campaign set up in no time. Before starting a campaign, you need to have a few things:
1. Introduction 2. Create an “All Pages” List 1. Site: Search 2. CMS Export 3. Webmaster Tools 4. Google Analytics 5. Screaming Frog 3. Remove Duplicate URL’s 4. Gather Page Metrics 1. URL profiler 2. Duplicate Content 3. Content Evaluation 5. Optimize Pages 1. Keyword Research 2. Optimiza On-Page Elements 3. Refresh/Add Content 6. Technical […]
One of the most significant factors in social media’s pivotal role in online marketing is the ease with which marketers can pay to promote ads alongside their social profiles, videos, and feeds. The goal of paid social amplification is a bit of a no-brainer: when you have five thousand Facebook likes, all from people who […]
1. Introduction 2. Preparation 3. Develop your Content Assets a. Types of content b. Owned vs Hosted Content c. Define your Link Strategy 4. Preparing for Outreach a. Discover Relevant Sites to Reach Out To b. Create a Spreadsheet with Potential Link Opportunities c. Find Contact Information d. Write Custom Pitch Letters 5. Start […]
When managing various kinds of social media, it’s important to utilize the tools that will make your job more efficient by expediting daily tasks. When it comes to Pinterest, which involves pinning multiple images to boards on a consistent basis, it is much more time efficient to compile a bulk set of pins that you […]
When pitting Google against other companies, it’s hard to find a race they wouldn’t win. When comparing search engines, it almost feels blasphemous to put Google on the same level of Yahoo and Bing. After all, no one says “Just go home and Bing that,” and Yahoo! Mail makes up only 4% of total email […]
1. Intro 1. Pinterest by the Numbers 2. Understanding Pinterest 2 Part 1: Setting up your Pinterest Account . Creating your Brand New Pinterest Account 1. Optimizing Your Website For Pinterest 2. Optimize your images for Pinterest 3. Creating Boards 4. Start Pinning 3. Part 2: Crafting Your Perfect Pinterest Marketing Strategy . Preliminary Research […]