Social Media expert Mark Schaefer recently coined the term “Content Shock” : The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.
It’s tough to remember now, but at one point, social media was judged by its potential for change. Today, it’s our everything. It’s a way to keep in touch with family, meet new people, and it’s a way to garner new business. The days when having a Twitter account made a small business cutting-edge are […]
Throughout the past year, we have seen many changes in the world of internet marketing. More specifically: link building. As we have now stepped into this Google penalty apocalypse, getting hit left and right for link penalties, webmasters are now wondering if there are, in fact, any “safe” and effective link building methods still out […]
If all you want is a place to host your online resume, then LinkedIn is not the site you’re looking for. LinkedIn might be for professionals, but at its heart it is still a SOCIAL network, and it’s core value lies in the relationships you build by connecting and engaging with other users. Whether you’re looking to […]
There’s no denying that mobile usage has skyrocketed over the past several years. Mobile marketing has become the best and most effective ways that advertisers can reach consumers, and yet it seems that businesses are not yet taking advantage of all that mobile e-commerce has to offer.
Do you ever find yourself listening to morning talk radio, thinking about how great it would be to work as a DJ, broadcasting your conversations to the world and getting paid for it? You know you’d be good at it. You’ve got the voice, the wit, and more than enough interesting things to talk about. […]
Google may be the most popular search engine across the world, but if you plan to take your business abroad, don’t expect your rankings to follow you across international lines. Even if a country doesn’t have it’s own search engine, the results are tailored to prioritize local businesses and websites. In order to get your name […]
Small and local business owners have a new favorite adversary. This time, the threat is not a franchised competitor or a new regulatory commission. This new, lurking menace is far more democratic… or at least, it purports to be. The latest thorn in the backside of many independent businesses is none other than Yelp, the […]
Google Plus’ chief Vic Gundotra might be leaving the social platform, but with one major loss comes a major addition: +Post Ads. +Post Ads have been around for a while now, but mostly in beta-mode, available only to major brands like Toyota USA and ASOS. Now they’re available to everyone—well, any brand that has over […]
On March 31, Google Plus users experienced a big change in their profile view display. Rather than being able to see total +1s of a page, whether it be a business profile or a local page, users now see total page views. This can only mean one thing – size matters now more than ever. […]