“What filter should I choose?” The battle cry of our generation. I cannot even begin to tell you how many times, over the past year, I’ve heard this question. If I had a nickel for every time… Well, I’d rather not think about that because it makes my wallet ache. And the strange part of […]
Many think social media doesn’t have the same ROI as Search or Display. What most don’t understand is that HOW YOU MEASURE social media HAS to be different. Knowing what to track and how to track it is what will determine the perception of success or failure in social media. But isn’t every social network […]
So you’re finally on Google+ and are learning about the alternative benefits it presents in comparison to, say, Facebook. But what about Hangouts? Is that just an alternative to Skype, a tool I can use to check in with people that’s integrated into my Google interface? While that is true, Hangouts presents so many additional […]
I saw this re-share on Google Plus and was just amazed at just how perfect it was. All of the elements of a proper Google Plus share were included. Let me dive in and critique this, explaining why this is a great example for people looking to improve their presence on Google Plus.
As social media guru Mark Schaefer noted, the concept of “content shock” is rooted in basic economic theory; in particular, supply and demand. When supply exceeds demand, prices drop. In the world of blogging, there are no prices: the information is transmitted for free. Therein lies the problem: to get consumers to demand the product, […]
Imagine yourself at a large party. It is a networking function, designed to foster new connections and meet like-minded people. Do you sit in your chair all night, never mingling with the other guests? We would likely all answer “no.” That’s not the reason why you are there and it’s not how connections get built.
When sharing content on Google Plus, the majority of people do not take the time to format their posts. Isn’t it enough that you’re actually taking the time to post regularly? Consistent content is good, but carefully formatted content is even better. Just by spending a few minutes to improve the aesthetics of your post, […]
There are over 200 million active people on Instagram, over 20 billion photos shared and 60 million photos posted a day, so there is a chance you have heard of this phenomenon. But what exactly is Instagram? It is an app for photos, and now videos as well, that can be enhanced by a digital […]
When asked about Google Plus, most people believe that it’s a ghost town. Many will agree that they can see the potential benefit due to the integration of Plus with Google Search. But between writing blog content, engaging on Facebook, sharing content on Twitter, and pinning images on Pinterest..who has time for Plus?
You know those Facebook ads running down the right-hand side of your screen, the ones that’ve been trying to get you to buy the new Black Keys album, or sign up for that Game of Thrones app? Ever wonder how it is that they seem to know exactly what you like? Well, I’m going to […]