Almost a month ago, Google sent shockwaves through the SEO world with another algorithm update. This time dubbing their changes “Google Fred.” Thus far we’ve seen Fred have a substantial impact on SEO. Any algorithm changes can drastically affect the SERPs, and Fred is keeping with that trend. Any business with an online presence needs […]
Category: Blogger Outreach
When it comes to digital marketing, you need to reach out to people who can help promote your brand. In any successful content marketing campaign, many of these people should be influencers—usually bloggers who can spread awareness of your brand to a wider audience, and act as impartial third parties who endorse your content.
In our last blog post we talked at length about influencer marketing. It’s important to understand the concept because that’s exactly the end goal of blogger outreach. Blogger outreach programs by design build connections with “influencers” or people with large internet followings. In this case, large blog followings. These bloggers then promote your product on […]
Editorial calendars are the glue that holds any content marketing strategy together. They determine the content produced, who it’s for, and when it’s completed. Making sure to structure your calendar for success is vital to your online branding. That said, the foundation of a good calendar is learning how to incorporate outreach into your planning. […]
As social media guru Mark Schaefer noted, the concept of “content shock” is rooted in basic economic theory; in particular, supply and demand. When supply exceeds demand, prices drop. In the world of blogging, there are no prices: the information is transmitted for free. Therein lies the problem: to get consumers to demand the product, […]
We regularly use most of these methods when coming up with creative ideas for content. Other suggestions are: 1. Use your Analytics! Look at Keywwords that people have used to find your site, then write about those topics.
Thought you were done after hitting Publish? That was just 1/2 the job! Now you need to get out there and make some noise to promote your highly valuable content! Here’s how:
View as slideshow This article is very inspirational, this guy turned guest blogging into an incredible system and is now living his dream on a beachfront condo in Mexico.