Influencer marketing is valuable when it comes to your overall marketing strategy. Facebook and Twitter influencers are highly sought after, but recently, YouTube influencer marketing is taking the spotlight. It’s really no surprise. YouTube is the second largest search engine with more than a billion people using the social channel. In fact, YouTube gets 30 […]
When a brand, business or blog makes tremendous ranking gains out of nowhere, it raises eyebrows. There are always SEO changes happening on page and off, but one distinct tactic continues to impact rankings; blogger outreach. Blogger outreach refers to recruiting influencers through various means. Though the best way to gather a loyal blogger following […]
Influencer marketing is one of the hottest ways to drive your content marketing strategy, and influencer marketing platforms are the key to success. The platforms allow companies to leverage key influencers that boost brand visibility while raising awareness about new products and services. The platforms also aim to make it easier for businesses to find […]
Influencer marketing is an important part of your digital outreach strategy, but there’s no such thing as a one-size-fits-all solution. You have to make sure that your influencer marketing strategies are specific to the influencer’s medium of choice. Not all influencers excel at the same things. Take Instagram, for example—a massively powerful platform, but one […]
To maximize influencer outreach efforts, it is essential to know how to find and engage with influencers. This stage in your influencer marketing strategy is vital to your campaign’s success. Did you know that the ROI on influencer marketing is $6.85 to every dollar invested?
Influencer marketing is an absolute must for your digital marketing campaign. But which type of brand influencer is right for you and your brand? Marketers work in a fast paced online environment, and reaching their target audience can be challenging. Did you know that 42 percent of people online would actually pay to stop ad […]
Today’s consumers care less about advertisements and more about content. They’re not interested in what you can sell them, but rather content that informs and solves problems. As marketers, we’re actually ecstatic about this change. Content marketing costs us 62 percent less than traditional outbound ads, and generates three times as many leads.
The buzz around influencer marketing has transformed from trending marketing topic to brand mainstay. In fact, marketers see such potential in influencer outreach that they plan on increasing budgets up to 59 percent, according to a study by Tomoson. Marketers will also see an impressive ROI on their increased budgets. Brands are reporting a $6.50 […]
If we tell you our company is the best digital marketing company in the world, would you believe us? Probably not, even though we are. The bias is too obvious. However, if your favorite blogger told you that we’re the best digital marketers around you’re probably going to believe them.