Ranking well on Google is key to successful digital marketing. However, Google’s habit of regularly updating its algorithm makes it tough to follow exactly what’s needed to rank well. One common point of contention among site owners is the number of links needed to earn a good ranking. Though as anyone with significant digital marketing […]
Which would you read? Zach Wahls Speaks About Family Two Lesbians Raised a Baby and This is What They Got Guess which performed better? The first title got 1 million views on Upworthy, while the 2nd one had 17 million views. From being fantastical, to generating curiosity, to creating a human connection with your human […]
1. Introduction 2. Preparation 3. Develop your Content Assets a. Types of content b. Owned vs Hosted Content c. Define your Link Strategy 4. Preparing for Outreach a. Discover Relevant Sites to Reach Out To b. Create a Spreadsheet with Potential Link Opportunities c. Find Contact Information d. Write Custom Pitch Letters 5. Start […]
Throughout the past year, we have seen many changes in the world of internet marketing. More specifically: link building. As we have now stepped into this Google penalty apocalypse, getting hit left and right for link penalties, webmasters are now wondering if there are, in fact, any “safe” and effective link building methods still out […]
Building links for your domain through guest blogging is an easy process, though it can be made difficult through convoluted processes or lack of quality content. Though it took me awhile, the following guidelines took me from link building zero to guest blogging hero. First, let’s review what the end result should be: a link […]
Many people ask me about article marketing, wondering whether it still works. In short, I believe the answer is NO.
As a professional SEO, you’re more aware than most about the downsides of the industry. The biggest complain from SEOs and clients alike is the lack of measurable results. While it is a common complaint, it’s not a valid one if you are a competent SEO. There are plenty of techniques you can use to […]