Even though most people think that data-driven marketing is based on numbers, the focus is often misconstrued. Data-driven marketing uses data to study what makes people connect. It uses patterns to reveal to marketers the insights required to get customers to act. Data-driven marketing is changing the way digital marketers think about people. With […]
Did you know that freelancers are predicted to become the majority of the U.S. workforce within the next decade? In fact, over 50% of millennials are already working as freelancers. So, it’s no surprise that when searching for the next project, the struggle is real. Many freelancers describe their work life as “feast or famine,” […]
Google has not released major updates to Penguin and Panda since October 2014. Since then, there have been some minor refreshes, but many frustrated webmasters are still waiting for Google to recognize the hard work they have done to bring their sites up to standards. There is light at the end of the tunnel for […]
After Google announced that Penguin will shift to continuous updates, many are wondering if noticeable Penguin updates are a thing of the past. Here’s what Google told Barry Schwartz: That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to […]
Which would you read? Zach Wahls Speaks About Family Two Lesbians Raised a Baby and This is What They Got Guess which performed better? The first title got 1 million views on Upworthy, while the 2nd one had 17 million views. From being fantastical, to generating curiosity, to creating a human connection with your human […]
If you’ve ever run a Google Adwords campaign, chances are you used Google Analytics in harmony with your ads, to keep track of conversions, your sales funnels, and keyword ROI. Setting out on an adwords campaign without tracking your analytics is like throwing bundles of money into a dark room and hoping someone in there […]
If you are interested in ranking in Google, you have probably noticed how powerfully Google favors brands. In a study I published last year on Moz, I share my findings where I analyzed over 100 keywords, and discovered that a large majority of the top 10 spots were occupied by massive brands with high domain […]
Introduction What’s to Come Penguin-Safe Practices After Recovering from a Penalty Link building Protocol Under the New Update Why Content is King