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Category: Marketing

29 Jan 2019

The Evolution of Data: Creating Intent-Led Digital Strategies

Even though most people think that data-driven marketing is based on numbers, the focus is often misconstrued.  Data-driven marketing uses data to study what makes people connect.  It uses patterns to reveal to marketers the insights required to get customers to act.   Data-driven marketing is changing the way digital marketers think about people. With […]

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