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Category: Marketing

29 Jan 2019

The Evolution of Data: Creating Intent-Led Digital Strategies

Even though most people think that data-driven marketing is based on numbers, the focus is often misconstrued.  Data-driven marketing uses data to study what makes people connect.  It uses patterns to reveal to marketers the insights required to get customers to act.   Data-driven marketing is changing the way digital marketers think about people. With […]

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17 Nov 2014

How to Become a Google Analytics Superhero

If you’ve ever run a Google Adwords campaign, chances are you used Google Analytics in harmony with your ads, to keep track of conversions, your sales funnels, and keyword ROI. Setting out on an adwords campaign without tracking your analytics is like throwing bundles of money into a dark room and hoping someone in there […]

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