The web has evolved away from a “Top Down” model where experts “give” content to the masses, towards a more inclusive model of collaborative sharing. This “Bottom Up” model recognizes that everyone is an expert in something and relies on individuals to share knowledge with others. Empowering individuals, it allows anyone and everyone to share […]
Today’s guest post can be found over at RevENews.com In it I talk about methods to recover your SE rankings if you were hit by Penguin.
For SearchEnginePeople.com, I wrote an article about maximizing the data available through Google Analytics.
Everyone is wondering how to promote their site in Google’s Post-Penguin world. Since Google devalued link networks, paid links, link clusters, directories, and low quality non-contextual links, the question is – is it still safe to build links? If so, how do you go about building links in a way that is both safe and […]
It’s early morning and I sit down to start planning out the day. As soon as I start getting into a flow, my IM rings with a friend asking a question. Soon after my skype rings and it’s one of my employees in Argentina asking a question about her task. I start writing my first […]
So much to do, not enough time. More and more evidence is showing up to prove that to rank well in the search engines, you need a strong social media presence. Yet this can be incredibly time consuming! Here is a methodology, enhanced by a couple of tools, to streamline and automate the content creation […]
Let’s face it. In modern society, we are all busier than ever before. Ever since the internet, smart phones, and other advancements in technology, most of us are always on the go, with many tasks to accomplish within limited time periods. So most of us have always looked for ways of maximizing our time when […]
I remember when Google launched as a brand new search engine. The cornerstone of their algorithm was pagerank and they were revolutionary because they took site rankings beyond on-page criteria. At that time, blogging technology didn’t exist, social media sites didn’t exist, etc. Therefore, it made perfect sense to consider links as votes, which is […]
To add to my previous post regarding Google utilizing analytics and other social metrics in their new Penguin algo, I also believe that human raters may have palyed a part in this algo. Google has publicly stated that they do use teams of human reviewers or raters: