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Category: SEO

21 Jul 2017
KPIs measure SEO

What KPIs Should I be Using to Measure my SEO Campaign

KPIs (key performance indicators) show you just how well your SEO campaigns are working. For instance, if you’re enjoying a boost in your domain authority, you’ll know that your SEO strategy works well. If your time on site increases, your content is on the right track. Essentially, your KPIs help determine what’s working and what […]

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17 May 2017
On-Page SEO

How to Optimize Blog Articles for On-Page SEO

What are the best practices to keep in mind when optimizing blog content for SEO?  You’ve probably heard a lot of conflicting advice.  In this article, we’ll go through on-page SEO best practices for optimizing blog content.  This will guarantee that you are hedging your bets for on-page relevance. When combined with a strong outreach […]

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23 Jan 2017
how long does it take for seo to work

How Long Does it Take to See Results from an SEO Strategy?

Every company that considers an SEO strategy always wants to know how long it takes to see results.  The answer, like most things in life, is complicated (it couldn’t be simple, could it!). Not only does this vary by website, but it also varies based on the keywords being targeted, the amount of links being […]

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27 Sep 2016
penguin 4.0 google update

Google Penguin 4.0: Everything You Need to Know

Almost two years after their last update, Google has officially announced the Penguin 4.0 release slated to be the final upgrade in this series. They’re classifying this upgrade as becoming a part of their “core algorithm” and are pointing directly to its real-time operation as a part of a long overdue update to this final […]

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16 Jul 2015
penguin and panda updates

Are you Waiting for Google to Update Panda or Penguin?

Google has not released major updates to Penguin and Panda since October 2014. Since then, there have been some minor refreshes, but many frustrated webmasters are still waiting for Google to recognize the hard work they have done to bring their sites up to standards. There is light at the end of the tunnel for […]

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17 Mar 2015
penguin 4.0 update

Will there be a Penguin 4.0 Update?

After Google announced that Penguin will shift to continuous updates, many are wondering if noticeable Penguin updates are a thing of the past.  Here’s what Google told Barry Schwartz: That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to […]

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05 Dec 2014
audit panda

15 Reasons to Start the New Year with a Panda Audit

Would you leave the door to your house unlocked when you know you live in a dangerous neighborhood widely known for robberies?  Never, right? So why do so many marketers ignore the potential of a Panda penalty?  The Google Panda penalty police is on the loose, actively seeking out “offenders”, freely handing out Penalty cards […]

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21 Nov 2014

PPC Management Driving You Mad? These Adwords Scripts Save Hours!

What Are AdWords Scripts? AdWords scripts are an extremely powerful tool in Google AdWords. They have the capability to do most of, if not everything, a PPC a manager can do and it does these tasks almost instantly. They can gather specific data from the largest of accounts in seconds, restructure an entire account with its campaigns, […]

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13 Nov 2014
penalty safe seo

Penalty Safe SEO & The Power of Domain Authority

If you are interested in ranking in Google, you have probably noticed how powerfully Google favors brands.  In a study I published last year on Moz, I share my findings where I analyzed over 100 keywords, and discovered that a large majority of the top 10 spots were occupied by massive brands with high domain […]

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