KPIs (key performance indicators) show you just how well your SEO campaigns are working. For instance, if you’re enjoying a boost in your domain authority, you’ll know that your SEO strategy works well. If your time on site increases, your content is on the right track. Essentially, your KPIs help determine what’s working and what […]
What are the best practices to keep in mind when optimizing blog content for SEO? You’ve probably heard a lot of conflicting advice. In this article, we’ll go through on-page SEO best practices for optimizing blog content. This will guarantee that you are hedging your bets for on-page relevance. When combined with a strong outreach […]
Every company that considers an SEO strategy always wants to know how long it takes to see results. The answer, like most things in life, is complicated (it couldn’t be simple, could it!). Not only does this vary by website, but it also varies based on the keywords being targeted, the amount of links being […]
Almost two years after their last update, Google has officially announced the Penguin 4.0 release slated to be the final upgrade in this series. They’re classifying this upgrade as becoming a part of their “core algorithm” and are pointing directly to its real-time operation as a part of a long overdue update to this final […]
Google has not released major updates to Penguin and Panda since October 2014. Since then, there have been some minor refreshes, but many frustrated webmasters are still waiting for Google to recognize the hard work they have done to bring their sites up to standards. There is light at the end of the tunnel for […]
After Google announced that Penguin will shift to continuous updates, many are wondering if noticeable Penguin updates are a thing of the past. Here’s what Google told Barry Schwartz: That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to […]
Would you leave the door to your house unlocked when you know you live in a dangerous neighborhood widely known for robberies? Never, right? So why do so many marketers ignore the potential of a Panda penalty? The Google Panda penalty police is on the loose, actively seeking out “offenders”, freely handing out Penalty cards […]
What Are AdWords Scripts? AdWords scripts are an extremely powerful tool in Google AdWords. They have the capability to do most of, if not everything, a PPC a manager can do and it does these tasks almost instantly. They can gather specific data from the largest of accounts in seconds, restructure an entire account with its campaigns, […]
If you are interested in ranking in Google, you have probably noticed how powerfully Google favors brands. In a study I published last year on Moz, I share my findings where I analyzed over 100 keywords, and discovered that a large majority of the top 10 spots were occupied by massive brands with high domain […]
Introduction What’s to Come Penguin-Safe Practices After Recovering from a Penalty Link building Protocol Under the New Update Why Content is King