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Category: SEO

07 Nov 2014

Adwords Campaign Starter Guide

Starting an AdWords Campaign may seem like a daunting task as a whole, but by following this guide, which breaks down the process step by step, you’ll have your own campaign set up in no time. Before starting a campaign, you need to have a few things:

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31 Oct 2014

A Step by Step Guide to Performing a Panda Audit

1. Introduction 2. Create an “All Pages” List 1. Site: Search 2. CMS Export 3. Webmaster Tools 4. Google Analytics 5. Screaming Frog 3. Remove Duplicate URL’s 4. Gather Page Metrics 1. URL profiler 2. Duplicate Content 3. Content Evaluation 5. Optimize Pages 1. Keyword Research 2. Optimiza On-Page Elements 3. Refresh/Add Content 6. Technical […]

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27 Oct 2014
Paid Social Amplification

The Road to Success Through Paid Social Amplification

One of the most significant factors in social media’s pivotal role in online marketing is the ease with which marketers can pay to promote ads alongside their social profiles, videos, and feeds. The goal of paid social amplification is a bit of a no-brainer: when you have five thousand Facebook likes, all from people who […]

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22 Oct 2014

Comprehensive Guide to Using Viraltag

When managing various kinds of social media, it’s important to utilize the tools that will make your job more efficient by expediting daily tasks. When it comes to Pinterest, which involves pinning multiple images to boards on a consistent basis, it is much more time efficient to compile a bulk set of pins that you […]

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20 Oct 2014

How Google Has Ruled Online Communication

When pitting Google against other companies, it’s hard to find a race they wouldn’t win. When comparing search engines, it almost feels blasphemous to put Google on the same level of Yahoo and Bing. After all, no one says “Just go home and Bing that,” and Yahoo! Mail makes up only 4% of total email […]

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13 Oct 2014

What’s Going On In the Google Labs?

Google has turned into the Willie Wonka of sorts in the world of STEM – we’re constantly watching what sort of new revolutionary tech candy they’re going to come out with, what new innovation will save us time, and even what new algorithm might sway the world of SEO and content marketing in a completely […]

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03 Oct 2014

AdWords Weekly Optimization Checklist

Looking through your AdWords Account and Campaigns regularly is the foundation for success in AdWords. The ability for your campaign to garner the best possible audience is dependent on your ability to spot trends, waste, and potential in your account. Good news:  weekly Adwords optimization can be a simple task if you follow this guide. […]

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24 Sep 2014
Google Search Console: Impressions Vs Clicks

Google Webmaster Tools Audit Protocol

Connect your site to Webmaster Tools Getting Started Site Messages Search Appearance Structured Data Data Highlighter HTML Improvements Sitelinks Search Traffic Search Queries Top Queries Top Pages Links to Your Site Who links the most Your most linked content How your data is linked Internal Links Manual Actions International Targeting Google Index Index Status Content […]

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22 Aug 2014

Google Office Hours

The following is a complete transcript of a Hangout on Air on August 15th with Google’s John Mueller.  It has been edited for readability.

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