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Category: Social Media

10 Nov 2016

Step by Step Strategy to Creating a Powerful Social Media Calendar

Create a Social Listening Dashboard One of the most difficult jobs of a social media manager is curating excellent content, from industry news to funny images to inspirational photos. The best content will drive engagement, spurring fans on to comment, like, and share posts. However, finding such content isn’t always easy and it does take […]

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16 Dec 2014

Visual Customer Service in the Social Age

We all take in information in different ways.  Some of us can read instructions or have a process explained and understand perfectly.  Others need some kind of visual display.  For most people in the digital age, visual recognition is the primary mode of receiving information.  Naturally, your customer service platform should follow suit.

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01 Dec 2014

Streaming Loud and Clear: How to Boost Your Youtube Rankings

When comparing the various mediums of online consumption, Youtube videos take very large piece of the pie. Over 3 billion videos are watched every day, and make up a third of all online activity. It therefore comes as no surprise that Youtube is considered the #2 search engine in the world. This makes it an […]

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26 Nov 2014

The Marketer’s Relationship With Facebook: It’s Not Complicated

Introduction Why Advertising on Facebook is the Right Choice Goals and KPI’s: What Should They Be? What Types of Ads Should I Use? Getting to Know Your Audience Specific Interest Targeting Using INterest Targeting to Segment Your Reach Hidden Interests Mashing Up Your Targeting Options Creating Your Ads – Grab, Intrigue, and Convince The Anatomy […]

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17 Oct 2014

A Step by Step Guide to a Successful Pinterest Marketing Strategy

1. Intro 1. Pinterest by the Numbers 2. Understanding Pinterest 2 Part 1: Setting up your Pinterest Account . Creating your Brand New Pinterest Account 1. Optimizing Your Website For Pinterest 2. Optimize your images for Pinterest 3. Creating Boards 4. Start Pinning 3. Part 2: Crafting Your Perfect Pinterest Marketing Strategy . Preliminary Research […]

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12 Sep 2014

How to use for Twitter Optimization is a social media tool specifically catered to synthesizing Twitter data. When using a social media platform like twitter – a multi-faceted, fast-paced network in which tweets can be missed in the blink of an eye, and replies can disappear as quickly as they came, it’s important to have a dashboard in which you […]

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30 May 2014

Social Viral Share

Every day over 27 million pieces of content are shared across the web. With such a deluge of information, it’s a wonder that any single piece of content gains enough traction to go viral, and yet they do. The key to creating great, shareable content is to have the right balance of ingredients. You need to appeal to the […]

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09 May 2014

Mobile Markets

There’s no denying that mobile usage has skyrocketed over the past several years. Mobile marketing has become the best and most effective ways that advertisers can reach consumers, and yet it seems that businesses are not yet taking advantage of all that mobile e-commerce has to offer.

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08 May 2014

How To Promote A Podcast

Do you ever find yourself listening to morning talk radio, thinking about how great it would be to work as a DJ, broadcasting your conversations to the world and getting paid for it?  You know you’d be good at it.  You’ve got the voice, the wit, and more than enough interesting things to talk about. […]

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