It’s tough to remember now, but at one point, social media was judged by its potential for change. Today, it’s our everything. It’s a way to keep in touch with family, meet new people, and it’s a way to garner new business. The days when having a Twitter account made a small business cutting-edge are […]
Category: Social Media
Mobile Markets
There’s no denying that mobile usage has skyrocketed over the past several years. Mobile marketing has become the best and most effective ways that advertisers can reach consumers, and yet it seems that businesses are not yet taking advantage of all that mobile e-commerce has to offer.
How To Promote A Podcast
Do you ever find yourself listening to morning talk radio, thinking about how great it would be to work as a DJ, broadcasting your conversations to the world and getting paid for it? You know you’d be good at it. You’ve got the voice, the wit, and more than enough interesting things to talk about. […]
Yelp Reputation
Small and local business owners have a new favorite adversary. This time, the threat is not a franchised competitor or a new regulatory commission. This new, lurking menace is far more democratic… or at least, it purports to be. The latest thorn in the backside of many independent businesses is none other than Yelp, the […]
Best Instagram Photo Editing Apps
“What filter should I choose?” The battle cry of our generation. I cannot even begin to tell you how many times, over the past year, I’ve heard this question. If I had a nickel for every time… Well, I’d rather not think about that because it makes my wallet ache. And the strange part of […]
Social Media Measurement
Many think social media doesn’t have the same ROI as Search or Display. What most don’t understand is that HOW YOU MEASURE social media HAS to be different. Knowing what to track and how to track it is what will determine the perception of success or failure in social media. But isn’t every social network […]
The Impact Of Social Media On Marketing
Imagine yourself at a large party. It is a networking function, designed to foster new connections and meet like-minded people. Do you sit in your chair all night, never mingling with the other guests? We would likely all answer “no.” That’s not the reason why you are there and it’s not how connections get built.
How To Post A Photo On Instagram
There are over 200 million active people on Instagram, over 20 billion photos shared and 60 million photos posted a day, so there is a chance you have heard of this phenomenon. But what exactly is Instagram? It is an app for photos, and now videos as well, that can be enhanced by a digital […]
Facebook Interest Targeting
You know those Facebook ads running down the right-hand side of your screen, the ones that’ve been trying to get you to buy the new Black Keys album, or sign up for that Game of Thrones app? Ever wonder how it is that they seem to know exactly what you like? Well, I’m going to […]
Facebook Hashtags Explained
How to use Hashtags on Facebook What is the point of using hashtags? Well, when you put that pound sign in front of a word, it turns it into a clickable link. When you click on the link or hashtag, you’ll see a feed of public posts (or posts that are visible to you due […]