At Gryffin Media, one thing we continually stress to our clients is the importance of regular, comprehensive auditing. When it comes to Google’s Panda Penalty, this is especially true. That’s because the Panda algorithmic filter is all about evaluating the quality of your content. It’s not about whether or not your site is playing by Google’s rules – it’s about whether the content you provide is worthy of being read by the masses. If your content isn’t up to par, you’re most likely loosing out on a revenue whether or not your site is suffering from a Panda penalty.

A typical Panda audit consists of a content, technical, and usability audit, but for this infographic we wanted to delve into the specific elements of conducting a thorough content audit. More of an “instructographic” than a true “infographic,” each section highlights a new step in the process, be it the best tools to compile your pages, or the metrics that will best help you evaluate and revisit your content.

Have questions? Learn more about Gryffin’s Panda Penalty Audits or contact us today.