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08 Dec 2012

Using Pinterest For Marketing

In this article we will discuss Pinterest marketing tips for this Holiday season.

Why use Pinterest for your Holiday Promotions

using pinterest for marketing

    • 71% of small businesses NEVER use Pinterest?  Imagine the potential, as it’s likely your competition simply hasn’t caught on yet.
  • Conversion rates for Pinterest traffic are 50% higher than converstion rates from other traffic
  • Pinterest is the top converting social media site for “Top of the Funnel” advertising
  • Pinterest users spent about 2.1 billion minutes on the site in 2012, with women making up 70% of its web audience.
  • Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
  • Pinterest pins which include prices receive 36% more likes than those which do not.
  • Pinterest generates 4 times more revenue as Twitter and 27% more revenue per click than Facebook.
  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
  • Since May 2012, Pinterest traffic has more than doubled in size.
  • Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.
  • Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.
  • Over 20% of Facebook users are on Pinterest daily.
  • How do women use Pinterest for Holiday Shopping Ideas:
    • 60% To get Gift Ideas
    • 26% To create a list of gifts I want to share with those who are buying gifts for me
    • 23% Top in photos of gifts I’ve bought/made for others
    • 36% TO do research on gifts I’m already considering buying for others

HOW to use Pinterest for your Holiday Marketing Strategy

1.  Create a Trending Topic Board

Use items such as Christmas Decor, Christmas Recipes, Christmas Gift Ideas.  Tip:  Don’t forget to add prices!

Trending topics on Pinterest see a 94%increase in clickthrough rate.

using pinterest for marketing

2.  Holiday Contest – Pin it to Win it!

Create a contest where users have to pin images to their boards to participate.  Winner is the image with the most repins.

Panasonic launched a Pin it to Win It contest that generated over 10,000 photo submissions.

using pinterest for marketing

3.  Run Pinterest Only Sales

Put products on sale, and make the sale price available to people who repin the product image.  They will have to enter a coupon code that only appears on your Pinterest page.

Tip:  Sellers need to make sure that their images link directly to a page where a person can purchase an item

using pinterest for marketing


4.  Create a Pin it if you Love it Contest

Encourage your users to create boards dedicated to your products.  Here’s an example of an excellent “Pin it if you love it” contest:

using pinterest for marketing


The rules for the contest would include:

1.  Encourage people to create a board dedicated to your contest

2.  Pin images to your boards including images from your company’s Pinterest page or images on your website

3.  Have them link their boards to the contest page as the official entry

By following these steps you can create an AWESOME Pinterest prescence that will create traffic and Holiday sales!


Pinterest Statistics Sources:

Vertical Response

VentureBeat: 1, 2, 3






Therealtimereport: 1, 2


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Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.

One comment

  1. Marcela, this was a great article lots of insights for business. I’m exploring a lot of these ideas currently.I’m glad that you can benefit to many of us by sharing these amazing infographics. Thanks alot

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