On-Page Seo Checklist

In the past I had a very detailed list of essential elements when approaching on-page SEO. Getting the keyword in the right places really helped a site improve in the rankings, especially if the site had a strong backlink profile.

After Penguin and the devaluation of anchor text and on-page criteria, my on-page SEO checklist has changed. Here’s what I look for when doing On-page SEO now:

1. Keywords in:

•  Meta title
•  Body of the page
• H1 or h2 tag ONLY if it makes sense (h1/h2 tags were devalued after Penguin)
• URL

1. Page Load: faster is better
2. SE friendly URL’s
3. Canonical tags if there’s any kind of content duplication
4. 301 redirects to content that has been moved.  I still redirect site.com to www.site.com
5. XML site map
6. Social Search Icons
7. Related Pages
8. Avoid Orphan pages

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Marcela De Vivo

Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.

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