Viral content is like currency these days. It’s the Promised Land for content marketers and Nirvana for the tumbler devotees. And while the prophets of the web would have you believe that viral shares are shot-in-the-dark flukes, we know that’s not the case.

And because we believe in spreading the good word, we’ve made this infographic, which contains the super secret formula to the perfect viral share. Trend on, pilgrim.