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16 Apr 2013

Video Web Marketing

video web marketing


You don’t need complicated equipment to make a video for the internet.

By now, you probably already know that social media sites like Facebook, Google+, and Pinterest can boost your site’s traffic if you use them properly to share things of interest to your readers. Most business and site owners do.

However, you may not be harnessing the full power of what you can share if you’re not making and uploading videos on a regular basis. You don’t have to be a master director to make and share videos to boost your traffic – after all, some of the most popular videos on the internet were filmed on cell phones or digital cameras.

Create Unique Videos

If you’re interested in boosting your site’s traffic, but you aren’t sure what kind of videos you should make, you should know that there’s really only one answer: Creative, unique videos.

Your videos don’t have to be state-of-the-art, and they don’t have to look like feature films. Instead of focusing on the technical aspects of the video that you’re making, take time concentrate on making the content unique yet still related to your business.

As an example, Gap, the well-known clothing manufacturer and store, recently made a video for Vine that displayed six actions one might do with a pair of pants – unzipping them, rolling up the cuffs, and so on. In the Vine video, each image or action was one second long, and there were six of them.

The clever creativity of the video made for a fairly successful and effective campaign. One that could have easily been made with any video recording device available today.


Speaking of that Gap ad, Vine is a relatively new app for Twitter that allows you to share six second videos. While people are already using Vine, you should get on the bandwagon while it’s still fresh and users aren’t saturated with content.

Making a six second video might sound difficult, but sites like Animoto can help. Animoto allows you to make a video out of still images.

Using Animoto you could display a considerable portion of your product line, or a unique concept about your business, through a six second video. Animoto even has different themes that you can use to make your videos stand out from the rest.


YouTube has been around a while now, but that doesn’t mean it isn’t still an excellent way to share videos. With YouTube, it’s important that you get your viewer’s attention any way possible.

That means that creating videos that are a few minutes long like product reviews, rants about your business, or an innovative technique or design project are ideal. The YouTube format is pretty loose, so don’t feel like you have to make a promotional video for business investors.

Doing that won’t attract attention from the masses. Loosen up, tell a few jokes and have fun with the videos you put on YouTube.


video web marketing


Vimeo is somewhat similar to YouTube, but the audience is a little different. YouTube tends to reach a consumer market, while Vimeo videos tend to reach creative professionals, artists, and filmmakers since videos can be uploaded in HD.

The videos you put on Vimeo don’t have to look like film festival submissions, but your focus should be on creativity. Videos that promote your brand in a more abstract, artistic way will be more successful on Vimeo than on YouTube.

Diversify Your Video Marketing

There are a wide variety of ways to make and share videos in order to promote your site. If you really want to grow, you’ll profit most if you use all the different platforms. Sharing the same video on different platforms can work, but if you make different videos intended for different platforms, you’ll see a much stronger boost in traffic to your target site.

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Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.