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17 Oct 2014

A Step by Step Guide to a Successful Pinterest Marketing Strategy

  1. 1. Intro
    1. 1. Pinterest by the Numbers
    2. 2. Understanding Pinterest
  2. 2 Part 1: Setting up your Pinterest Account
  1. 1. Optimizing Your Website For Pinterest
  2. 2. Optimize your images for Pinterest
  3. 3. Creating Boards
  4. 4. Start Pinning
  1. 3. Part 2: Crafting Your Perfect Pinterest Marketing Strategy
  1. 1. Set Measurable Goals
  2. 2. Define a Content Strategy
  3. 3. Pinterest Etiquette
  1. 4. Part 3: Grow your Pinterest Followers
  2. 5. Part 4: The Power of Collaborative Boards
  3. 6. Part 5: How to Rank on Pinterest
  4. 7. Part 6: Pinterest Analytics
  1. 1. Tailwind
  2. 2. Google Analytics
  1. 8. Part 7: Ready to Get Started? 

Pinterest Marketing

Pinterest by the Numbers

Pinterest is a social media marketing force to be reckoned with.  It’s growth has been meteoric, with a growth trajectory rivaled by none.  Here are a few key statistics about Pinterest:

  • 70 million users
  • 80% of Pinterest users are Women
  • 20% of US internet using women are on Pinterest
  • 250,000,000 estimated unique monthly visitors
  • 23% of Pinterest users use it at least once a day

It’s undeniable: Pinterest CAN NOT be ignored.  As the 4th largest social media site in the world, following closely behind Facebook, Twitter, and Linkedin, it’s a force to be reckoned with.

Understanding Pinterest

Although many know Pinterest as a social bookmarking site, it’s true power and beauty is it’s social component. Pinterest is really another social media platform that functions in much the same way as Facebook does, but with a much greater emphasis on content curation and of course, visual imagery.

For those who are new to Pinterest, the mechanics are simple:

  • Content is organized into boards, each board containing pins.
  • Pins are comprised of images or videos which can be added by uploading directly to Pinterest, repinning from other accounts, or added via  URL.
  • People can follow users or boards on Pinterest and like, comment on, or repin their content.
  • If someone follows you on Pinterest, any pin that you add to any of your boards will show up on their homepage news feed.  If they choose to follow select boards instead of all your boards, then they will only see updates from those boards.
  • When people log on to they see a collection of the latest pins by people or boards that they follow.

Part 1: Setting up your Pinterest Account

As they say, the devil’s in the details.  How you setup your account from the very beginning will be intrinsically linked with your potential for growth.   In this section we’ll take you through a step by step guide for setting up your account correctly from day one.

Creating your Brand New Pinterest Account

Will this be a personal account to build your personal following, or an account for your company? What email will be linked to the account, and who will get the notifications? These are some of the considerations you’ll want to plan out beforehand.  Understand the long-term implications of this to avoid losing momentum in the future.

Choosing the Right Username

You only have 15 characters for your Pinterest username. Choose wisely! Choosing a username for Pinterest is much like choosing a domain. It will be intricately connected to your brand’s identity.  Unlike with other social profiles, you CAN change your profile later, but it’s best to plan this out carefully from the beginning.

Depending on the objective of the account, you may choose to use a keyword. If not, it might be best to select your name or company name as your profile.

About Me section

You only have 200 characters, so use words that are descriptive of your brand while also creating semantic relationships with the terms you’d like to be found for.

Profile Picture

This picture will be the visual representation of your company.  If you are using Pinterest with SEO as an objective, why not use keywords in the filename of your profile picture? Or, if you are branding your company name, rename the file to the name or slogan of your company,   or something relevant to your brand identity.

For Local Businesses

Include your address in the Location place on your profile.

Optimizing Your Website For Pinterest

There are a few things you have to do to create a connection between your website and Pinterest, given that most of your essential conversions will occur on your website. Here are some important steps:

Verify your website on Pinterest

Verifying will give you access to Pinterest analytics, a tool we’ll discuss in more depth.   This will also give you greater visibility as your account will be trusted by Pinterest. Additionally, the verified checkmark at the top of your Pinterest profile will give your profile greater credibility.

Add the “Pin it” button on your site’s images

By adding the Pin It button to every image on your site you are subliminally suggesting that users should pin your images. This will increase the likelihood of people pinning your images and thus your visibility and number of pinned images.

Essentially, every time someone pins an image from your site it becomes a link back to your site from that Pinterest profile. Even though the links are nofollow, as social signals become a stronger ranking signals, the power of these links will increase.

Host a Pinterest Widget on your site

This will offer a small glimpse into the wonderful world of your Pinterest, and make it easy for visitors to click right to your profile. Pinterest lets you design the widget entirely yourself.

Pinterest Marketing

Semantic Markup

Pinterest uses Semantic Markup for Rich Pins and Article Pins. You just have to add this markup to your blog or website in order for Pins to be properly displayed on Pinterest.

Pinterest Marketing

“Follow Me” on Pinterest

Add a “Follow me on Pinterest” button and/or image on your site so your visitors can immediately join you as members of your community on Pinterest.

Optimize your images for Pinterest

Now that we’ve gone through the steps of setting up the account  and connecting it with your website, let’s talk about your images.  Below are a few points to optimize the actual images you share on Pinterest.

  • Experiment with image sizes. Infographics perform very well on Pinterest because they dominate so much vertical real estate space.
  • Use keywords in your file name for images on your site
  • Use multiple dominant colors instead of a single dominant color
  • Avoid dark images: users like light!
  • Minimize the background space for the image – use the space!
  • Believe it or not, images without faces get repinned more on Pinterest.

Now that you know some of the basics, let’s move to the next step: creating boards and pinning images!

Creating Boards

Pinterest Marketing

Naming Your Boards

How you name your boards is important for many reasons. The keywords used for the name of your boards will help you rank both in Google as well as in Pinterest search. Additionally, the name of the boards is like a headline: if it’s not compelling, people won’t click through.

Write every Board Name like you’d write a Google Adwords ad, playing close attention to every single word used and how it may impact users. You have 20 characters to convince people to click through!

Pinterest Marketing

Which board would you want to click through?

Board Descriptions

What is your board about? Again, write a compelling, interesting description that, if possible, includes keywords. You have 500 characters for each description section to attract the click! And of course, make sure the description is relevant to the pins you plan on adding to the board, as well as the keywords you’d like to be found for.

Start Pinning!

In this section, we’ll discuss the specifics of pinning images.  In the following section, we’ll explore where to find images to pin and how to fit these images into your content strategy.

Naming your pins

When naming your pins, consider using relevant keywords. As with your profile and board names, the descriptions of the pins will determine whether people click through to the Pin source or not. Spend the time writing compelling pin descriptions!

Pin Descriptions

Many people simply repin or upload a banner without using a descriptive description.  This is arguably one of the most important elements of your pin! Not only does it help draw the click through and repin, but it will also help with SEO.

Yes, it takes lots of extra time to write unique descriptions for each pin – but if you’re interest is maximizing your Pinterest account, this is a necessary step.

Links to Pin Sources

If you are pinning images from your site, include the full URL to your website so you can send people back. Or pin the image FROM your website so it will automatically link back.  People generally appreciate attribution, so if you are pinning images from other people’s websites, it’s good pintiquette to cite your source.


Update descriptions even when you re-pin! Don’t get lazy—every pin counts! And, as always, use keywords in your pin descriptions. Those pins essentially become part of your Pinterest marketing strategy and you want everything to be “just right.”

Part 2: Crafting Your Perfect Pinterest Marketing Strategy

The most important part of creating a marketing strategy is to have clearly defined goals. You need to know WHO your audience is and exactly HOW you plan to reach them; with this in mind, you can begin to grow your audience and meet your Pinterest Marketing KPI’s.

Preliminary Research

The more you understand your target audience, the more precise you’ll be in your efforts to reach them.  If yours is a B2B site and you’re sharing healthy recipes to quickly/easily grow your audience, you may draw in a crowd, but is it a crowd that will convert? Is it the right type of audience?

Who is Your Target Audience on Pinterest?

Ideally you’ll already have created Persona Maps and know exactly what are you audience’s interests and pain points.  It’s important for you to dig into the psychographics of the individuals in your target audience and deeply understand their interests, tendencies, problems, frustrations and desires. Use that data when considering your strategy, from the names of your boards to what images to pin.

Pinterest Marketing

Who are Your Competitors on Pinterest?

When identifying competitors, don’t focus just on direct competitors; you can identify sites in related or complementary industries that are running interesting or noteworthy campaigns.

  • Do some competitive research to find out who your competitors are, what they’re pinning, and what they’re doing to drive likes, engagement and follower growth.
  • Study popular industry boards also to learn what’s working and what isn’t.
  • Sign up for PinAlerts so you can see the types of images your competitors and top industry sites are pinning.

Set Measurable Goals

Start with business goals, not just KPI’s. Why market on Pinterest? Are you looking for sales, a new audience, branding? Defining your goals will help define your KPI’s.

Here are a few KPI’s for you to track:

  • Visitors from Pinterest to your website
  • Number of followers
  • Number of repins
  • Number of likes and comments
  • Sales from Pinterest
  • New engaged audience members

Define a Content Strategy

What content will you share on Pinterest? Where will that content come from? What should be the theme of the content that you share? What message are you hoping to convey? How will this content strategy help to accomplish your goals?

Content Sources

The first step is for you to create a list of content sources. These can be:

  • Popular Pinterest accounts
  • Popular Pinterest Boards
  • Popular Social Media Channels (Youtube, Facebook, Twitter, Plus, etc)
  • Media outlets
  • Relevant Blogs
  • Popular content from sources such as Hawker, Buzzfeed, Mashable, Weheartit, etc
  • Google Alerts with relevant keywords
  • com/source/URLs
  • com

Create a spreadsheet with links to all these sources, or create a bookmarks folder on your browser and make it easily/quickly accessible.

If you’re having trouble finding the best/most popular boards, use to find bustling pin groups in specific categories. You can sort by all different kinds of categories, type of board, titles, descriptions, and number of followers.

Pinterest Marketing

Once you have your sources ready, the next step is to visit these sites every day to search for great, relevant content for you to pin. Pinterest itself of courses is a fabulous source of content. You can visit your favorite Pinterest boards to see if new pins have been added, or you can go to your home feed based on content you follow or on Pinterest categories.

You’ll want to spend some time every single day finding great images to pin. If you find many that you love, you can schedule them with ViralTag so you can spread them out across the day or even months out.


How can you make your brand stand out from the rest, besides having great content? Brands like Peugeot Panama created mosaics out of their boards to give their Pinterest a fresh look.

Pinterest Marketing

Make sure you are also creating unique images to share on Pinterest so you become the “source” and when people repin the images they give you attribution.

Be Selective.  Only pin the highest quality images that offer a benefit to your audience. Don’t jeopardize your audience by pinning low quality images. Stunning images will guarantee increased engagement to your boards and account, which improves your overall visibility.

Board Strategy

What boards will you create? How many pins will each boards have? How often will you add pins to each board?

You can  create more in-depth and varied boards for specific themes. It’s easy for a beauty company to have a “makeup” board, a “hair” board, etc. Tap into any and all niches that can connect to your brand. For example, a supplement company that sells products with energy boosters can have many more boards than simply “energy boosters.”

Pinterest Marketing

Now, an entire audience of health oriented eaters have three separate means of finding your Pinterest pins – people looking to increase their energy through fitness, those who want to boost their dinners, and those who are on the go during lunch.

Using your analytics to further understand the different types of people who may be interested in different aspects of your brand is helpful in your brand’s growth.

Posting Frequency

How often will you post pins? When will you post them? How many at a time? This could be something like 1 pin a day to each board, or 10 pins to 1 board, etc.

Don’t just create a board, throw up a few pins, and forget all about it. Your boards are a canvas that never ends. Keep adding images or videos to your boards and see them as an ever-evolving work of art, or a resource that just keeps getting better, more detailed, more beautiful. Consistently updating your boards also increases their Google ranking.

Types of Images to Pin

Next, determine the types of images you want to pin.  What category do they belong to? Informative, inspirational, beautiful, humours? A mixture of all?

  • Inspirational Images:  As you probably know, people love to be inspired and quotes are some of the most shared content on the internet. If you can’t beat them, join them! You can also create your own inspirational images that can be pinned by other people by simply designing a quote or a photo with tools like Pic Monkey. You can add your brand’s name to the bottom of the photo, so as it gets shared around, you get a little added boost of promotion.Pinterest Marketing
  • Popular Images: There’s a reason cute cat pictures get millions of shares and likes; they make people happy. Pin images that are popular with the masses that still reflect the message you’re trying to convey.  If hundreds of other people have pinned it, It’s the perfect, vetted content source.
  • Relevancy:  What is your brand messaging? Are you a car dealership, a marketing firm, a magazine? Your Pinterest needs to reflect that – and we don’t just mean by reblogging content from like-minded companies. Pinterest is very customizable when you think outside the box: The Wall Street Journal, for example, made their Pinterest into a – you guessed it – newspaper.

Pinterest Marketing

The Perfect Palette, the most popular brand on Pinterest and a thriving wedding blog, honed in on the color schemes and aesthetic eye soon-to-be newlyweds look for, by arranging their boards by color.

Pinterest Marketing


Consider the overall account quality, not just the individual pins.  Make sure the overall picture looks natural and high quality.  Every few weeks go through all of your boards, and glimpse at your pins to see if the overall effect is in alignment with your goals.

Pinterest Etiquette

We’ve talked about the Do’s—now it’s time to address the Don’ts. Like any other social media site, the types of content you avoid can be equally important to your growth as content you post. Here are a few key etiquette points for Pinterest:

Don’t Just Pin Images From Your Company Site

Repin images from other users and become a phenomenal image curator to find and share relevant images

Don’t Blatantly Self-promote

What happens to people who go to a friend’s birthday party and try to sell their products or services? Everyone runs away from them. Don’t be that guy or you’ll find Pinterest a lonely experience. It’s okay to integrate some of your own content and products, but the key is subtlety.

Pinterest Marketing

Not so subtle.

And, most importantly, DON’T Spam!

Overloading your followers with endless, low-quality posts can be the death of a social profile. Pinterest can seem easy because of it’s seamless interaction – clicking on pins or programming tools to constantly pin images is a simple way to maintain a consistent flow on your account. But that also means boring, repetitive content can permeate the dashboards of users that follow you – and they will quickly cease.

Part 3: Grow your Pinterest Followers

The key to the growth of your Pinterest account is obviously to grow your audience.  In this section, we’ll discuss a few strategies to take your Pinterest followers from 0 to thousands.

Follow Others Daily

Like Twitter, Pinterest is a social platform where people will follow back, especially if they like the content you’re sharing. Spend time checking out other people’s pins, and follow new people on a daily basis. Additionally, you may choose to run a program like NinjaPinner to quickly do this for you on a daily basis.

Set aside time for Engagement

Just like you would surf your Facebook news feed, spend some time surfing your Pinterest newsfeed. Find images you love and leave a short comment stating why you love that image. Ask questions, add comments or direct experiences related to that images. And of course, like away, it’s the quickest and easiest way to send out a social signal on Pinterest!

Surf your Notifications

Make sure that you are signed up to receive all notifications from Pinterest.  To avoid over cluttering your inbox, you may consider creating a separate inbox for social notifications, or a filtered folder in your inbox where notifications automatically go.

You’ll be notified when people follow you, repin your pins, like your pinns, or comment on your pins.  Spend some time every day checking out your notifications.  Follow people back that follow you.  Leave a comment on their pins if they engage with your content.  Use those notifications to help you grow your profile!

Pinterest Promotional Campaigns

Pin it to Win it contests are a great way to quickly grow the number of followers, comments and likes for your account. You can encourage Pinterest users to pin images of your brand on their boards, with a relevant hashtag. You then randomly choose a winner or encourage them to promote those pins by getting likes, and awarding a prize to the pin with the most likes or comments. Contests are a fun and engaging way to grow your audience and engagement on Pinterest!

Promote Events

Why not post images of events real time on Pinterest for users to instantly repin to their own boards? When brainstorming coverage for your events, don’t just rely on Instagram, Facebook and Twitter..add Pinterest into the mix!

Cross-Promote your Pins

Don’t pin in an island. Use Pinterest as a cohesive aspect of your social media marketing strategy. Share your latest pins on Twitter and Facebook by linking your accounts with Pinterest for automatic sharing.   Use Facebook ads to send new fans to your favorite Pinterest boards.  You can also use Pinvolve to install a Pinterest tab on your Facebook fan page.

Integrate Pinterest into Your Outreach

Even your weekly newsletter or monthly email to your customers can provide a prime spot to remind your customers of your Pinterest account. Pique their interest by putting a screenshot of your week’s top pins in your email and link to them. It’s much easier to join in on the Pinterest party when cool, interesting, and fun pins are right there in your inbox!

Be Super Active!

Pinterest is a platform that rewards lots of activity. Don’t just pin in bursts. Spending time on a daily basis on Pinterest will help retain followers and keeps boards active.  If you simply don’t have the time, then ViralTag is a must in your Pinterest Marketing arsenal!

Part 4: The Power of Collaborative Boards

Want to super power the growth of your Pinterest account? Say hello to Collaborative Boards. Joining boards as a collaborator is an excellent way to expand your reach on Pinterest. Here are a few key benefits:

Instant Exposure

When you join and start pinning to collaborative boards, you get instant exposure to an audience. When you start your own account you may only have a few followers and limited visibility.

When you pin to collaborative boards you’ll have instant reach for your content, especially if the boards have lots of followers. If you post to a group board, all of your followers will see the pins PLUS all of the followers of that BOARD. So if the board has 50,000 followers and you add a pin to that board, voila, instant audience.

Follower Growth

When you are invited to a board as a collaborator, that board gets added to your profile. If other users of that board choose to “follow all” of any contributor’s boards, they will automatically be added to your followers, which increases your follower growth rate.

More Repins

The greater the number of followers, the more people have the potential to see your pins, as it’ll show up on their homepage news feed. This increases the number of repins which in turn grows traffic to your site, repins and followers

Increased Engagement

If you create a group board and invite your customers to pin, they’ll help grow your account on autopilot as they pin images for you which will then get shared to their audience. This will give them greater involvement with your brand and help turn them into brand ambassadors.

Pinterest Marketing

An example of a popular board.

Create your own Group Boards

Don’t just join other people’s group boards. Create your own and start inviting others that you trust and whose pinning prowess you admire. You can also use a program like Ninjapinner to auto-invite people to your group boards in order to grow these rapidly.

When considering using Group Boards, you want to have dual goals: to grow your own private boards while simultaneously creating Group Boards, inviting people to pin to your boards, and joining and pinning to existing collaborative boards.

You don’t want to focus all your efforts on group boards as you may not own them, or if they’re yours, they’ll require heavy moderation or may not contain the type of content you’re interested in sharing. But if you limit yourself to building out your own boards exclusively, without pinning collaboratively, you are missing out the potential of rapidly growing your audience.

When creating a Pinterest marketing strategy, make sure you follow this two-prong strategy of building out your own private as well as collaborative boards.

Part 5: How to Rank on Pinterest

So you’ve ironed out the details of your strategy. You know who to target, what types of content you’ll be sharing, and how frequently you’ll be sharing them, and you’re starting to gain followers. As you move forward and continue to hone your strategy, there are several elements of ranking on Pinterest that you should always keep in mind:

Size Matters

Bigger boards tend to rank better. Try to keep all of your boards on a continuous rotation through your various pinning applications, so they are continually growing.

Pinterest Marketing

Activity Matters

Boards with recent activity and pins added have a latency component that help improve visibility.

Optimize Your Boards and Pins With Keywords

Make sure your content is relevant and searchable on all levels. This means you have to approach Pinterest from a thorough level: all pinned content should have several popular keywords in the description to make it easily searchable. It also helps to pin an image from a domain that also has that keyword in it. And keep it short – 300 character descriptions tend to be most popular.

Quality Matters

It’s been found that 800 pixel images and larger are repinned the most. Try to focus on clear, visually enticing, large images.

Profile Authority

the strength of your profile, determined by the number of followers, activity, number of likes, etc impacts how your boards and pins rank in the pinterest search engine.

Monitor Your Ratio of Followers to Following

Unfollow people who don’t follow you back. Repinning content on your dash is a form of connection – it’s not only important in the content that you curate on your boards, but on the connection you make when you repin an image from someone, and they in return look at your board, and pin things back. You don’t want to waste time pinning things from people that aren’t going to return the activity. With the exception of huge brands, and pages that post interesting, fun, informative content, treat pinning like networking – don’t let the people who aren’t going to play ball into your game.

Join Group Boards

Group boards give you an instant audience. Identify collaborative boards by searching on Pinterest and follow the board, hopefully you’ll be invited to pin. You may want to try direct outreach to board owners offering to share great content if you’re invited as a collaborator. This isn’t easy and will require some detective work.

Part 6: Pinterest Analytics

Even brands that have thrown themselves wholeheartedly on the Pinterest bandwagon are clueless when it comes to Pinterest Analytics. Yet Pinterest Analytics is crucial to maintaining a living, breathing campaign that will continue to excite current followers and entice new ones.

Pinterest Analytics Business Tool

Pinterest Analytics was made available to Verified Pinterest Business Accounts in March 2013. This tool allowed a business to track images that were pinned from it’s website—and ONLY it’s website. Repins of other people’s images are not a part of Pinterest Analytics.  Let’s discuss what you CAN learn from Pinterest Analytics:

Visitors and Clicks

Whether or not the number of visitors to your website via Pinterest has increased or decreased. You can then correlate these changes with what types or quality of content you were sharing at the time.


The average amount of pinners you have, and whether or not this number is increasing or decreasing.. If it increased, check to see if the increase coincided with a popular image you shared.


Pinterest Analytics will tell you who has repinned an image that you pinned to one of your boards. This is great information for demographic and psychographic targeting.

Reach and Impressions

Has your reach and impressions changed since you implemented your marketing strategy? The data provided isn’t complex, but it will show you trends that you can use as a base for further analysis.


Formerly PinLeague, Tailwind is one of our favorite analytics systems because it is extremely comprehensive in the metrics it measures on Pinterest.

Pinterest Marketing

With Tailwind you can track almost every single aspect of user interaction on your Pinterest account, and gives you the information you need to understand how content—both yours AND your competitors—moves through Pinterest.

Growth Tracking

Tailwind allows you to track the growth of your followers, along with how many pins, repins, and likes you have. This is most helpful in determining the success of a particular campaign.

As you target one psychographic audience with custom content, you can tell how many times that content has been pinned, repinned, or liked, and by whom—so you know if your content is hitting it’s intended mark. You can also track follower growth percent to help you gauge the success of your campaigns.

Pinterest Marketing


Measure Engagement

Tailwind takes all the data it collects and gives you three “scores” based on how successful your content is performing on Pinterest and among your followers:

  • Vitality Score: The average number of repins your pins receive.
  • Engagement Score: The average number of repins your pins receive from your followers.
  • Engagement Rate: The percentage of your pins that have at least one repin.

You can get scores for all your pins, as well as each individual board.

Trending Pins

With a free account, you can use this tool to see and compare up to 50 of your top-performing pins, as well as a word-cloud collection of what keywords users are using when they pin your content. You can also track who’s pinning the content, and your Top Pinners.

Competitor Tracking

It’s important to track your competitors, especially those that are doing well and have lots of activity on their Pinterest accounts. Tailwind allows you to see competitor’s top pins, repins, likes, and comments. By knowing what’s working for your competitors, you can share similar content on your site and on your Pinterest account. Devote specific boards to this content so you can benchmark your progress against your competitors.

Other data that Tailwind provides includes brand mentions, Industry Influencers, ROI, and much more.

Whether you are using Tailwind or another app, these are the sort of metrics you should be looking for to measure your campaign!

Google Analytics

Now that you’ve got a handle on figuring out what drives traffic on Pinterest, you need to understand how Pinterest drives traffic to your site. Google Analytics is useful to help you track this data and hone your Pinterest Marketing strategy.

Social Reports

Under Traffic Sources > Social > Network Referrals > Pinterest, you can determine how much traffic is being sent to your site via Pinterest. This tool allows you to see which URLs on your site has received visitors, the number of pageviews, average visit duration, and pages per visit.

Custom Reports

Custom reports help you analyze Pinterest user’s behavior in-depth. Track metrics such as social actions, bounce rate, and goal completions and conversion rate to determine ROI for your Pinterest traffic.

Ultimately, understanding Pinterest Analytics is not only what will help you get your Pinterest Marketing Campaign off the ground—it is what will keep your campaign fresh and a step ahead of the competition, making YOU the top industry influencer in your niche. Analytics will help you create and curate content that your audience will love, like, pin, and keep coming back for more.

Part 7: Ready to Get Started?

Now that we’ve covered the main tenants of Pinterest Marketing, it’s time to get back down to the specifics, and create a detailed guide to get your Pinterest profile off the ground…

  1. 1. Set up your Profile
  2. 2. Audience Research & psychographics to create a list of interest and keywords
  3. 3. Create a list of content sources:
  • Top Pinterest user accounts
  • Relevant Blogs
  • Top image communities on the web or other social platforms (like Google Plus)
  1. 4. Seed your Account:
  • Start with 10 Boards relevant to your keywords/brand/image
  • Add at least 30 pins to each board
  • Create 3 Collaborative Boards
  • Research and join 3 Collaborative boards
  1. 5.Daily:
  • Surf the newsfeed to find pins to repin and new users to follow
  • Check out your notifications and engage with people who engaged with your content.
  • Surf your content sources for content to repin
  • Like 30 pins every day
  • Repin 30 pins every day
  • Comment on 10 pins
  • Run Ninjapinner to help with Follower growth
  • Invite users to your collaborative boards
  • Add 10 pins to collaborative boards
  1. 6.Weekly:
  • Add a new board every week with at least 30 pins
  • Make sure you add at least 10 new pins every week to every board
  • Unfollow people using Ninjapinner
  1. 7.Monthly:
  • Use ViralTag to schedule pins – set aside a couple of hours a month to load it up with awesome pins to drip into your feed on a daily basis
  1. 8.Group Boards:
  • Direct outreach to other board owners to request invites to post on their boards (using other social media channels).
  1. 9.Build Profile Authority:
  • When engaging in other social media or internet marketing tactics, consider cross-promoting and linking to your Pinterest boards and profile. Your Pinterest profile works much like any other website, and if you build it’s authority, and you optimize pins and boards correctly according to the instructions above, you will see improved visibility from Google Organic.
  • Link your Pinterest to your most informative content by having a “Blog Board” where you post links to your blog posts whenever you publish them. This gives you the informative voice of an expert to further draw people to your Pinterest and promote your business.
  1. 1.Tracking: Use data from analytics to adjust and modify your campaign on a weekly basis.
  • Tailwindapp: check out which are your most successful pins and what is performing well to gain an idea of what else ot share
  • Tailwindapp: check out top competitors or industry brands on Pinterest to see what is performing best for them, and replicate
  • Pinterest Analytics: Figure out which pins are performing best from your SITE.
  • Google Analytics: see how many visitors are coming to your site from Pinterest, how they convert, and how engaged they are.

Pinterest  has a massive audience hungry to digest amazing images and content.  Now that you have the complete blueprint for how to market effectively on Pinterest, it’s time to get started!

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Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.