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Tag: blogger outreach

18 Apr 2014

Blogger Outreach Program

As social media guru Mark Schaefer noted, the concept of “content shock” is rooted in basic economic theory; in particular, supply and demand. When supply exceeds demand, prices drop. In the world of blogging, there are no prices: the information is transmitted for free. Therein lies the problem: to get consumers to demand the product, […]

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