ABOUT THE PROJECT
In 2014, TeenSafe became a Member Benefits Provider of the National Parent-Teacher Association, offering discounts to NPTA members, as well as a nation-wide fundraiser for local PTA chapters. The Gryffin team was tasked with developing multiple content assets to help promote this partnership, as well as TeenSafe’s message of providing parents with the proper tools to protect their children in the digital age.
Our approach was twofold; we created landing pages, presentations, flyers, and other assets to directly promote the fundraiser. We also created a campaign: The TeenSafe Parenting Guide to Tech Safety, an in-depth look into the risks teens face online, and how parents can protect them, with an emphasis on communication, strong boundaries, and supervision. We created an infographic for online PR outreach, a video for social sharing, and a PDF for print distribution, all available and directed back at a companion article on the TeenSafe blog. .