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11 Apr 2014

Facebook Hashtags Explained

How to use Hashtags on Facebook

What is the point of using hashtags? Well, when you put that pound sign in front of a word, it turns it into a clickable link. When you click on the link or hashtag, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag. You use the pound symbol to identify keywords or trending topics for everyone to see.

With Facebook Hashtags being clickable and searchable, you can now start to use them in any status update to empower your brand, create powerful conversations or to create your own unique trend.

facebook hashtags explained
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 Some Ways Your Business Can Use Hashtags to Their Fullest Potential.

  • Expand your reach: Gain momentum with hashtags, they’ll help you expand your reach to people who are looking at posts in the same topic.

  • Amplify your brand: If you brand your Facebook page with your own special hashtag, it can help an idea or new product catch on. it’s just an easier way to share information.

  • Cross social platforms: If you have other kinds of social media (Twitter, Instagram or Google +) you can use your hashtags to promote the same content across several platforms.

Let’s face it: Sometimes, hashtags can annoy people. Especially when people use several that aren’t relevant to their post and may turn off some of your fans. You should only pick a few that fit your marketing goals.

Hashtags and Facebook

The world´s largest social network considering the amount of buzz people tend to generate around popular television shows, sport games, and breaking events on the FB platform. “During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night,” Greg Lindley stated, when announcing the new feature in an official blog post.

The hashtags work on personal profile posts, fan page posts, group posts, event posts, and all comments. If you are trying to promote something, see what other business in your field are using. Also see what hashtags are trending and make use of those too.

facebook hashtags explained
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 The Importance of Tone and Voice

Sometimes a hashtag is so zany or specific that there are few, if any, search results attached to it. There are appropriate and inappropriate instances such as putting too many words together for no reason. Some examples of how to use hashtags correctly for the right voice:

  • Let the weekend begin! #TGIF

  • Wearing socks with crocs is so stylish #kidding #jk

  • I just fell up the stairs #fail

  • The movie #Gravity is beautiful, but so scary! #nevergoingtospace

All in all, hashtags are helpful if you use them right. It will take you far in the social media world and they can also be a lot of fun. #hashtagification.

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Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.